The Post is now a fully interactive digital magazine! That means your ad isn’t just a static display: it is now a direct digital doorway to your business.
To help you get the highest possible return on your advertising investment, follow these 5 rules for creating ad content that drives high-intent buyers straight to you.
Key Takeaways
- Ditch QR codes on screens: Replace static URLs with direct tap-to-action buttons optimized for readers on mobile devices and tablets.
- Incentivize with local codes: Drive immediate action and accurately track ROI using exclusive promo offers tailored for North Shore readers.
- Build community authority: Establish trust across local precincts by pairing short expert advertorial columns with direct lead magnets.
- Minimize landing page friction: Ensure ad links lead straight to specific service booking pages rather than a generic homepage.
Ditch the “Print Mindset” — Use Tap-to-Action Buttons
If a reader is viewing The Post on their phone or tablet, they cannot scan a QR code on their screen!
- ❌ Old Way: Printing a standalone QR code or plain text URL ([www.yourbusiness.com](https://www.yourbusiness.com).au).
- ✅ Digital-First Way: Include a bold, high-contrast button like [ Tap Here to Book Online ], [ Claim 10% Off Now ], or [ Call Us 24/7 ]. We embed direct hyperlinks over your ad so readers convert in a single click.
Offer an Exclusive “Reader-Only” Incentive
High-intent customers need a compelling reason to act today rather than someday.
- Incentivise Action: Use exclusive promo codes (e.g., POST10 for 10% off or a free add-on service).
- Create Scarcity: “Mention The Post for a free initial consultation—first 15 callers only.”
- Track Your ROI: Exclusive codes prove exactly how many sales The Post is delivering to your business.
Build Trust First with Advertorial & Expert Content
In our local communities, authority drives sales. Readers don’t just want to be sold to; they want expert advice.
- Service Businesses & Real Estate: Write a 300-word “How-To” column addressing a common local problem (e.g., “3 Costly Mistakes Hornsby Homeowners Make Before Selling”).
- The Pitch: End your column with a high-value lead magnet: “Download our free 2026 Market Guide by tapping here.”
Remove Landing Page Friction
When a reader clicks your ad, where do they land? Sending readers to a generic homepage loses up to 70% of potential leads.
- Direct Alignment: If your ad promotes emergency plumbing, link directly to your Emergency Booking Page—not your homepage.
- Mobile-Optimized: Ensure your landing page loads in under 3 seconds and has a clear form or click-to-call button at the top of the page.
Leverage Interactive Digital Features
Take full advantage of our flipbook format to stand out from standard static ads:
- Video Teasers: Include a 15-second video preview of your restaurant, vehicle inventory, or live stage performance.
- Instant Forms: We can embed a quick inquiry form directly into your page layout so readers can request a quote without ever leaving the magazine.
