Ovarian cancer is the most lethal women’s cancer, often called a “silent disease” because its symptoms are vague and easily missed.
Each year in Australia, more than 1,700 women are diagnosed, and sadly, most are not detected until the later stages. Unlike other cancers, there is still no early detection test, making awareness and research critical to saving lives.
That’s where Frocktober makes its mark. The campaign began in 2007 when 10 friends in Geelong brainstormed a creative way to raise awareness over late-night dinner conversations.
Their idea was simple yet powerful: transform everyday fashion choices into a fundraising statement. Participants would “frock up”, wearing dresses, bold suits, or colourful shirts, to spark conversations and raise money for ovarian cancer research.
In 2016, the group handed the campaign to the Ovarian Cancer Research Foundation, who have since expanded it into a nationwide movement. Today, Frocktober is one of OCRF’s key annual fundraisers, with all proceeds going directly towards research for an early detection test, better treatments, and improved outcomes for women.
For many, the event is more than just about dressing up, it’s about hope. Sam, a participant who has been involved with the OCRF for 14 years, explained, “It’s just been such a positive thing to do. There’s no downside to it. You don’t have to do something big, even a small donation or asking friends to chip in makes a difference. It’s easy to register, it’s free to register, and the feeling you get is wonderful.”
Sam added, “There’s not enough chances in the world right now to do something that purely has no downside. People really get on board when you tell them what you’re doing.”
This October, Australians are encouraged to frock up, start conversations, and help fund research that could change, and save lives.
