Small businesses are the backbone of our society. They create jobs, stimulate the nation’s economic growth, and allow those with an entrepreneurial streak to independently flourish.
In recent decades, the economic landscape has changed. Businesses must shift to incorporating digital practices to accommodate the explosion of technology. Unlike before, when marketing involved taking an advertisement out in the yellow pages, businesses haphazardly construct an online marketing strategy unsure as to what is needed for success.
The digital realm can be daunting, and overwhelming, because most people aren’t trained professionals with the skills to navigate the digital marketing space.
Claire Stevens is a digital marketing strategist at Crunchy Digital. Graduating with a Bachelor of Commerce with a major in Marketing, Claire worked with a range of media publishers, such as Channel 10, Channel 7, and Foxtel. After some time, Claire realised that her interests laid with small businesses, not than large scale conglomerates such as IKEA and American Express, who she had worked with in the past.
Launching Crunchy Digital in 2018, the marketing company helps business owners who are unsure about how to go about implementing an online marketing strategy. The Crunchy Digital team focus on developing user-friendly websites, search engine optimisation, paid advertising, and social media marketing with their clients.
‘People without the advice from an expert just throw anything at the wall and see what sticks,’ says Claire when discussing common mistakes business owners make when digitally marketing. ‘They will try a couple social media posts, but they won’t get work from that so they will try something else. People chopping and changing, not giving it enough time to develop.’
Claire points out that developing a holistic marketing strategy that is catered to the goals and individuality of a specific business is highly beneficial. With a digital strategies and campaigns, businesses can target their ideal customers, collect data to enhance future marketing, find what audiences are interested in and searching for.
Small businesses having an online presence is valuable to stimulating growth. Claire suggests to her clients that even without implementing a complex campaign consisting of SEOs and content generation, at the very least businesses should have a Google business profile.
For information about Crunchy Digital,
visit crunchydigital.com.au
